Privacy Policy

The website (hereafter: the “Website”) is provided by:

HET MODEPALEIS NV (hereafter “DRIES VAN NOTEN”, “We” en “Us”)
VAT BE 0662.581.165

Telephone: +32.3.470.25.10

1. Why this privacy statement?

Every person who visits the Website (hereinafter the "Visitor") as well as everyone who uses our services (hereinafter the "Customer") almost inevitably discloses certain personal data. These personal data constitute information that allows us to identify you as a natural person, regardless of whether we actually do so. You are identifiable as soon as it is possible to create a direct or indirect link between one or more personal data and you as a natural person. The Visitor and the Customer are hereinafter also referred to collectively as the "Data Subject".

We use and process your personal data in accordance with the GDPR and other relevant legal provisions. Any reference to the GDPR in this Privacy Statement is a reference to the Regulation of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation).

Through this Privacy Statement, each Data Subject is informed of the processing activities that DRIES VAN NOTEN may carry out with their personal data. DRIES VAN NOTEN reserves the right to modify this Privacy Statement at any time. Any substantial amendment will be clearly notified to the Data Subject. We advise the Data Subject to consult this document regularly.

2. Who processes your personal data?

2.1. Controller

DRIES VAN NOTEN determines alone or in cooperation with others which personal data are collected, as well as the purpose and means of processing these personal data. Consequently, DRIES VAN NOTEN is a 'controller' within the meaning of the GDPR.

DRIES VAN NOTEN has taken appropriate technical and organizational measures to protect the personal data of its Visitors and Customers. DRIES VAN NOTEN uses various appropriate security technologies and procedures to protect your personal data from unauthorized access, use or disclosure. DRIES VAN NOTEN ensures that the personal data provided is kept secure in a controlled environment.

2.2. Processor(s)

DRIES VAN NOTEN uses carefully selected "data processors" to process the personal data of Visitors and Customers. A processor is a natural or legal person who processes personal data at the request of or on behalf of the controller. The processor is obliged to ensure the security and confidentiality of the personal data. The processor always acts in accordance with the instructions of the controller.

DRIES VAN NOTEN relies on the following categories of « processors »:

In order to ensure optimal protection of the personal data of the Data Subjects, DRIES VAN NOTEN has entered into the necessary contractual arrangements with the above-mentioned data processors to ensure that they apply the same high standards as DRIES VAN NOTEN.

A transfer of personal data to a processor outside the European Economic Area (EEA) can only take place to countries for which the European Commission has determined that they offer the same adequate level of protection or, if this would not be the case, to the extent that DRIES VAN NOTEN has made the necessary contractual arrangements with this processor, taking into account the standard provisions as imposed by the European Commission.

In accordance with the GDPR, we process personal data on the basis of the following legal grounds:

4. What personal data are processed?

DRIES VAN NOTEN undertakes to collect and process only those personal data that are relevant and necessary for the purposes for which they are processed.

How much and which personal data DRIES VAN NOTEN collects about you depends on your use of the Website and/or our services. The collection of personal data is further expanded as more intensive use is made of our Website and our online services. In general, Customers will disclose more personal information than Visitors. Specifically, we process the following categories of personal data:


These personal data are collected when the Customer places an order via our Website. Other personal data may be collected at a later date, for example as part of our after-sales service.


These personal data are collected when you visit our Website and in particular when you fill in and submit our contact form.

5. For what purposes are your personal data used?

The processing of your personal data is essential for the proper functioning of the Website and the related services. The collection of personal data is further expanded as the Data Subject makes more intensive use of our Website and our online services.

Processing will only take place for the following specific purposes:



Furthermore, the Personal Data of the Complainant may also be used for the following purposes:

In addition, we use cookies to recognize (the IP address of) Visitors and to offer them a personal user experience, to remember their technical choices and to detect and correct any errors on the Website. Please refer to our Cookie policy for more information on how we use cookies.

When visiting the Website, some data is collected for statistical purposes. Such data is necessary to optimize the use of our Website. These data are: presumed place of consultation, time and day of consultation, which pages were visited, etc. In order to protect your privacy as much as possible, these data are always anonymized.

Under no circumstances do we collect sensitive personal data, such as data about your race, political opinions, health, religious and other beliefs, sexual orientation and the like.

The Data Subject always provides the personal data himself/herself to DRIES VAN NOTEN and can thus exercise a certain degree of control. DRIES VAN NOTEN reserves the right to suspend or cancel certain operations if the required personal data is missing, incorrect or incomplete.

6. Who receives your personal date?

Your personal data will only be processed for internal use within DRIES VAN NOTEN. Your personal data will not be sold, passed on or communicated to third parties, except if you have given us your explicit permission beforehand or if the transfer is necessary for the execution of the agreement or is required by law.

7. How long do we retain your personal data?

Your personal data will be kept as long as this is necessary to pursue the stated goals. They will be removed from our database when they are no longer needed to pursue these purposes or if the Data Subject validly exercises the right to remove the personal data.

8. What are your rights?

1. Guarantee of lawful and secure processing of personal data

Your personal data will always be processed for legitimate purposes, as set out in Article 5. They shall be collected and processed in an appropriate, relevant and proportionate manner, and shall not be kept longer than necessary to achieve the objectives pursued.

2. Right of inspection

If you can prove your identity, you acquire the right to obtain information about the processing of your personal data. Thus, you have the right to have access to the purposes of the processing, the categories of personal data, the categories of recipients to whom the personal data are sent, the criteria that determine the period of data retention and the rights that you can exercise with regard to your personal data.

3. Right of rectification of personal data

Inaccurate or incomplete information can be corrected. It is first and foremost the responsibility of the Data Subject to provide us with the correct information. If something has gone wrong, the Data Subject can also contact us with a request for a change.

4. Right to erase your personal data

You also have the right to obtain the deletion of your personal data, in the following cases:

The removal of personal data is mainly related to visibility; it is possible that the deleted personal data will remain temporarily stored.

5. Right to restrict processing

In some cases, you have the right to request restrictions on the processing of your personal data. This is certainly the case in the event of a dispute regarding the accuracy of personal data, if the personal data is necessary in the context of legal proceedings or during the time necessary for DRIES VAN NOTEN to establish that you can validly exercise your right of deletion.

6. Right to object

You have the right to object at any time to the processing of your personal data for 'direct marketing' purposes, profiling purposes or purposes arising from the legitimate interests of the data controller. DRIES VAN NOTEN will cease processing your personal data unless DRIES VAN NOTEN can demonstrate that there are compelling legal reasons to process your personal data which take precedence over your right to object.

7. Right to data portability

You have the right to obtain the personal data provided to DRIES VAN NOTEN in a structured, common and machine readable form. In addition, you have the right to transfer these personal data to another data controller, unless this is technically impossible.

You have the right to withdraw your consent at any time, for example if you have given it as a Visitor for direct marketing purposes.

9. How can you exercise your rights?

If you wish to exercise your rights, you must send a written request and proof of identity by registered letter to HET MODEPALEIS NV, “GODEFRIDUSKAAI 36, B-2000 ANTWERPEN” or by e-mail to We will reply as soon as possible, at the latest one (1) month after receiving your request.

10. Possibility to lodge a complaint

If you have any comments or complaints about the way in which we handle your personal data, please report them to us first. In this way we can reach an amicable solution in mutual consultation.

If, after this notification, you are still not satisfied with the processing of your personal data by DRIES VAN NOTEN, you have the right to lodge a complaint with the competent supervisory authority (for Belgium:

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